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#MissingType

The ‪#‎MissingType‬ campaign goes global this week – 21 countries, 25 blood services and one fabulous campaign.

According to Mashable UK, NHS Blood and Transplant and London-based PR agency Engine Group have launched the #MissingType campaign, in which the three letters that signify blood types are disappearing from familiar landmarks and brands. The goal is to encourage more people to donate blood around the globe. Notable companies, such as Microsoft, Tesco and Google, as well as iconic world landmarks, like Canada’s “Toronto” sign and the Netherlands’ “I amsterdam” sign, have all dropped the letters A, B and O for the next week to spread awareness.

The campaign, which runs Aug. 16 through Aug. 21, spans 21 countries and brings together 25 blood services from around the world. Participating countries include the United States, Australia, Singapore, Canada, South Africa and Ireland.

The launch marks the second time NHS Blood and Transplant has run the #MissingType campaign, but this is the first time it has gone global. Yet, even with international encouragement, most of the campaign’s participation appears to be coming from UK-based branches of corporations and organizations. The campaign’s global scope highlights a staggering statistic: Blood donations around the world have seen close to a 30 percent drop over the past decade.

Social media users can follow the campaign with the hashtag #MissingType across all social platforms. NHS Blood and Transplant is also encouraging participation from individuals, asking supporters to drop the letters A, B and O from their names on Twitter, Facebook and Instagram.

Be awesome, donate today www.blood.co.uk

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